October 2007 / Issue 16
Sponsorship Opportunities
Get In Front of Your Customers With Sponsorships!
By Marian Thielsen
Director of Marketing & Communications, APPMA
Believe it or not Global Pet Expo 2008 is just around the corner. To assist all Global Pet Expo exhibitors with a successful show and the chance to maximize their exposure to major buyers, distributors, independent retailers and members of the press, the marketing team has many sponsorship opportunities for you to choose from.
These valuable opportunities include many benefits and features to help you close the deal. Why not strengthen your presence and generate leads? There are many different types of sponsorships to incorporate into your marketing budget. Full descriptions and pricing of all the numerous sponsorship opportunities are available on the Global Pet Expo website www.globalpetexpo.org/exhibitor/sponsorships.asp.
Below for your review are some exciting opportunities.
THE TRADE SHOW FLOOR MAP includes a floor plan with an exhibitor list, schedule of events, a city guide of San Diego, and a listing of hotels and restaurants. Your company ad and booth number will appear on the map panel. This sponsorship allows attendees and the press to hunt you down and spend more time at your booth. This map delivers eye-catching power, both onsite and around town. The Global Pet Expo Trade Show Floor Map has an intriguing design that is portable and very useful. All maps are distributed to attendees at the registration counters and main lobby entrance. (Note: Exhibitor is responsible for supplying artwork.)
Only 2 Panels are currently available. Final Artwork Due November 16, 2007
LIGHT BOXES
Attendees entering the San Diego Convention Center will follow a very specific path. Along this path will be a larger-than-life ad on a two-sided light box that will promote your brand and product. Strategically placed throughout the lobby area or the show floor, light boxes will allow your company to increase visibility and generate leads resulting in sales! The light box stands 84" 13/16 in height and 36" 15/16 wide. (Note: Exhibitor is responsible for supplying artwork. Light Box graphics will not be returned to exhibitor's booth unless specifically requested. Light box panels are mounted on plexi and are not removable. If exhibitor requests the panels be returned to their booth, you are responsible for packing and shipping.)
Final Artwork Due January 4, 2008
ONLINE BANNER ON BUYER REGISTRATION PAGE
The Global Pet Expo website receives more than 65,000 unique visitors each month from October through March. By placing a web banner ad on the Buyer Registration Page your company creates a stronger brand identity for your product. Your web banner ad will be first thing any retailer will see when they visit this page, luring them to click on the ad first. This web banner ad will also include a hyperlink to your website. What a great way to reach current and new customers before and after the show!
(Note: Exhibitor is responsible for supplying artwork.)
SHUTTLE BUS HEADREST COVERS
Be the first and last company buyers and the press see as they travel back and forth to the San Diego Convention Center. The shuttle bus is the most popular mode of transportation during Global Pet Expo, and the shuttle bus headrest covers are an unique, exclusive way to promote your company. Your company logo and booth number will appear on front and back of each headrest cover in all the shuttle buses, that's 800 seats! (Note: Exhibitor is responsible for supplying artwork.)
Final Artwork Due December 28, 2007
TELEVATORS
We are pleased to offer Televators, a visual way to deliver your message and create thousands of impressions to buyers and press before, during and after show hours. Televators are 15" high-resolution, flat-screen monitors located in (13) elevators at the San Diego Marriott & Marina and Doubletree hotels. There are a total of (18) Televator screens that will display your ad to a truly captive audience. Space is limited to the first (10) exhibitors so that your ad runs at least 20 times an hour. By sponsoring this opportunity your company will have buyers' and members' of the press undivided attention! This is a sure way to increase foot traffic to your booth. (Note: Exhibitor is responsible for supplying artwork.)
Research shows it is important to obtain name recognition in the business world today. One of the most cost-effective ways to get your company name and brand out to buyers is through sponsorships. Please contact me today at marian@appma.org or 203-532-3601 to find out all the incredible features and benefits your company receives when purchasing any of the sponsorship opportunities for Global Pet Expo 2008.